The official home of Peter Bart Simel — Florida's most talked-about personality and candidate for Mayor of Palm Beach, 2028. News, merch, and bookings, straight from the source.
Peter Bart Simel — known to the internet as Palm Beach Pete — turned a single viral moment in 2026 into a movement. A longtime fixture of the Palm Beach social scene, his wit, presence, and unmistakable style carried him from a Florida highway clip to feeds, headlines, and TV screens across the country.
Today that momentum has a purpose: a campaign for Mayor of Palm Beach, and a brand impossible to ignore.
Read the Latest →In 2026 one moment on Florida's I-95 put Palm Beach Pete into the national conversation overnight. He didn't shy away from it — he built something out of it.
The clip that introduced Palm Beach Pete to the country, drawing millions of views and a wave of national press.
Pete turned a fleeting internet moment into an enduring brand — appearances, partnerships, merch, and a fast-growing audience.
Now Pete brings that same energy to Palm Beach itself, with a 2028 run for mayor unlike anything the town has seen.
Pete's vision blends the town's signature lifestyle with a few headline-making ideas of his own:
"Only in Palm Beach.— Palm Beach Pete
Only Pete."
Official apparel and accessories — printed and shipped on demand. The only place for authentic Palm Beach Pete gear.
Shop All →The announcement and what his platform means for Palm Beach.
Read →The story behind the clip that made Palm Beach Pete a household name.
Read →A running roundup of interviews, features, and TV appearances.
Read →Appearances, partnerships, interviews, and bookings — start the conversation.
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